Matcha is a highly concentrated green tea powder with ten times the antioxidants of regular green tea! Highly recommended by all of the television doctors! Matcha tends toward the grassy earthy taste profile but with the addition of the jasmine to smooth it out - this matcha is simply amazing! So, drink up - drink to your health! Matcha is expensive, however you only use 1/2 tsp. per 8 oz. cup instead of 1 tsp. like traditional tea - so you use half as much and it goes twice as far - it really ends up being a reasonably priced delicious and healthy beverage. Matcha makes a great addition to your morning smoothie. A high grade China green - very high in antioxidants.